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Audi and FC Bayern heading toward the future together
- Premium brands extend collaboration until 2029
- Players of FC Bayern München to drive Audi e-tron
- Hildegard Wortmann, Board of Management Member of AUDI AG for Marketing and Sales: “Linking of two strong brands that stand for premium experiences”
Audi and FC Bayern München are heading toward the future together: The two premium brands have been forming a strong team since 2002, and have prolonged and expanded the substance of their partnership until 2029. Audi is FC Bayern’s exclusive automobile partner. The next decade will be focused on strategic collaboration in the areas of innovative marketing and electrification. As a clear reference to this commitment, all licensed players of the record champion will receive an all-electric Audi e-tron in 2020.